Begin with the material function
Name what the audience must understand, decide or do. Format follows that function.
Current product edition · 2026
Bom Creation™
Choose the materialisation depth from the result, modules, channels, languages and ownership that must become usable.

02Bom Creation™
Name what the audience must understand, decide or do. Format follows that function.
Production responsibility and dependent variants determine the product level. The general project label provides orientation.
Every asset ends with sources, rights, owner, use rule, final format and acceptance evidence.
This guide is the commercial interpretation of Bom Creation™. The system publication remains the methodological definition. Open · Bom Creation™ ↗
03Bom Creation™
04Bom Creation™
One existing page needs a decision-led information route.
One recurring task needs a compact operating artefact.
A website and offer need architecture before design production.
One material needs a master and up to four usable modules.
A connected family needs up to twelve modules.
Several channels, languages or a complete rollout require an integrated system.
05Bom Creation™
Personas identify who carries the buying decision. The production route still follows the material function, readiness and authority.
Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗P2Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗P3Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗P5Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗P6Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗P7Open the exact persona definition and use its risks, evidence needs and decision conditions.
↗06Bom Creation™
Touchpoints identify where the material need becomes visible. Readiness and evidence overlays qualify whether production can begin.
07Bom Creation™
Translating approved business and identity decisions into a creative brief.
Art direction, information hierarchy, content, layouts and component relationships.
Production, review, technical checks, source library and direct handover.
Creative governance across approved contributors and dependent assets.
External specialists, purchased photography, illustration, video, audio and regulated review.
Printing, media, licences, stock, fonts, platforms, hosting and development.
New research, added products, audiences, modules, channels, languages and review rounds.
Bom Flow™ activation and Bom Runtime™ operating responsibility after handover.
08Bom Creation™
Bom Creation™ materialises approved Bom Identity™ and Bom Blueprint™ rules in publications, interfaces, campaigns and production formats. The assets are recognisable, intelligible and ready to use; delivery, adoption and result retain separate evidence.
Open · Bom Creation™ ↗
09Bom Creation™
Art direction and creative criteria derived from approved business and identity decisions.
Layout family, component logic and asset relationships for the agreed material set.
Information architecture, value language and channel-ready copy aligned with the approved offer.
Channel-ready assets, source library, use guidance and creative-governance handover.
10Bom Creation™
An asset module is one controlled production unit. Its function, master or variant status, format, channel and language determine the count. Exported files remain technical outputs of that unit.
The module supports one named audience decision, operating action or information need.
A master establishes the rule. A variant applies that rule to an accepted difference.
A channel change can alter dimensions, sequence, interaction, technical output and acceptance.
A language edition receives its own composition, linguistic review and final output check.
11Bom Creation™
950 / 1,650 / 2,750 EUR
↓02950 / 1,650 / 2,750 EUR
↓033,400 EUR · 15,000 PLN
↓046,800 EUR · 29,900 PLN
↓0511,900 EUR · 52,400 PLN
↓0618,700 EUR · 82,300 PLN
↓0727,500 EUR · 121,000 PLN
↓082,600 EUR · 11,500 PLN
↓092,200 EUR · 9,700 PLN / month
↓12Bom Creation™
Agency reference rate for the task construction shown here.
440 PLN / hPoland-market reference rate before recorded rounding.
An external specialist enters through a named task, current provider price, currency, rights, acceptance and agency-coordination line. Open ↗
13Bom Creation™
Confirms function, scope, module count, channels, languages, sources, owners, rights, dates and acceptance.
Accepts information hierarchy, art direction and the master concept before dependent production expands.
Approves the master, component rules, technical outputs and the exact variant list.
Checks content, visual quality, technical integrity, sources, rights and intended use.
Transfers final files, asset register, owners, use rules, open conditions and next review.
14Bom Creation™
Use when the next need is hierarchy and an execution brief. Visual design and development receive their own production lines.
Use for a bounded register, board, form, checklist, template family or controlled dashboard.
Use before website production when the offer, information hierarchy and two execution briefs must become approved.
Use when the approved identity core still requires criteria for image, colour, typography and composition before Bom Creation™ production.
15BN05
16BN10
17KT05
18CRE-10

19CRE-10
Approved art direction, information hierarchy, master layout, up to four ready-to-use modules, source package and use note.
A single material becomes the repeatable source for its controlled variants.
Publication, sales use and controlled development of the next variant.
The master and every module pass content, visual, technical, rights and use checks.
20CRE-10
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and material boundaryConfirms the business function, audience, master material, modules, channel, sources, owners, rights and acceptance route. | Engagement architect | 3 | 300 | 1,320 |
| Source and content admissionAdmits approved offer, identity, evidence, copy and production inputs and records gaps or conflicts. | Information architect | 5 | 500 | 2,200 |
| Information and content architectureDefines the decision route, section order, message hierarchy, claims, proof and calls to action. | Content architect | 8 | 800 | 3,520 |
| Art direction and creative criteriaTranslates the approved identity and material function into visual principles and concept criteria. | Creative director | 8 | 800 | 3,520 |
| Master layout and component systemBuilds the reusable composition, type, image, table, navigation and component logic. | Design-system architect | 16 | 1,600 | 7,040 |
| Production of up to four modulesCreates the agreed masters or variants in the supported output formats. | Production designer | 16 | 1,600 | 7,040 |
| Two reviews and correctionsRuns two consolidated gates and applies accepted corrections within the agreed boundary. | Creative production lead | 8 | 800 | 3,520 |
| Source package and direct handoverOrganises final files, versions, use rules, rights notes, owner and next review condition. | Documentation architect | 4 | 400 | 1,760 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | -20 |
| Fixed product price | 68 | 6,800 | 29,900 |
The agency task ledger equals 6,800 EUR and 29,920 PLN. The binding Poland price applies a recorded 20 PLN downward rounding.
21CRE-20
Art direction, component and layout system, content architecture, twelve accepted modules, source library and use rules.
The family preserves recognition and message accuracy while formats multiply.
A sales pack, publication family, launch set or connected onboarding materials.
Every module has a function, source, owner, version, format, channel, use rule and final acceptance record.
22CRE-20
Establishes information, form, component and technical rules for the family.
Apply the accepted master to agreed formats, uses or audience conditions.
Preserves module code, source, version, owner, rights, channel, use rule and review trigger.
Twelve modules can form a catalogue family, a deck with dependent formats, a launch set, a sales package or another accepted configuration. The module register controls the exact basket.
23CRE-20
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, scope and production mandateConfirms business function, audiences, modules, channels, languages, sources, rights, owners, reviews and acceptance route. | Engagement architect | 4 | 400 | 1,760 |
| Source, rights and content admissionControls authority, version, use permission, evidence and gaps across supplied business, identity and content sources. | Information architect | 8 | 800 | 3,520 |
| Information and content systemStructures decisions, hierarchy, messages, claims, proof and calls to action across the approved material family. | Content architect | 12 | 1,200 | 5,280 |
| Art direction and creative criteriaCreates one visual direction derived from approved identity, audience experience and material function. | Creative director | 12 | 1,200 | 5,280 |
| Task subtotal | 36 | 3,600 | 15,840 |
Part I establishes the gate, sources, content and direction before layout and production scale.
24CRE-20
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Layout and component systemBuilds reusable composition, typography, image, table, navigation, hierarchy and variant rules. | Design-system architect | 25 | 2,500 | 11,000 |
| Production of up to 12 modulesCreates, prepares and checks the agreed masters and variants in supported output formats. | Production designer | 36 | 3,600 | 15,840 |
| 3 consolidated review gatesCoordinates decisions, records accepted corrections and controls their effect across dependent modules. | Creative production lead | 14 | 1,400 | 6,160 |
| Asset library, rights record and handoverOrganises sources, versions, formats, rights, owners, use rules, direct transfer and next review conditions. | Documentation architect | 8 | 800 | 3,520 |
| Task subtotal | 83 | 8,300 | 36,520 |
The complete ledger equals 52,360 PLN. The binding Poland price applies a recorded 40 PLN upward rounding.
25CRE-30

26CRE-30
One multi-channel design and content system with accepted masters, variants, source library and rollout order.
Channel and language changes follow one governed adaptation standard.
Coordinated website, publication, sales, campaign and onboarding use.
Masters and variants pass language, channel, technical, rights, source and rollout checks.
Each channel receives defined dimensions, sequence, interaction, technical output and owner.
The second edition includes composition and production adaptation. Specialist translation or regulated review remains a separate line when triggered.
The accepted register distinguishes masters, variants and channel or language editions.
Consolidated decisions protect schedule and dependency control across the family.
27CRE-30
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, scope and production mandateConfirms business function, audiences, modules, channels, languages, sources, rights, owners, reviews and acceptance route. | Engagement architect | 5 | 500 | 2,200 |
| Source, rights and content admissionControls authority, version, use permission, evidence and gaps across supplied business, identity and content sources. | Information architect | 12 | 1,200 | 5,280 |
| Information and content systemStructures decisions, hierarchy, messages, claims, proof and calls to action across the approved material family. | Content architect | 18 | 1,800 | 7,920 |
| Art direction and creative criteriaCreates one visual direction derived from approved identity, audience experience and material function. | Creative director | 18 | 1,800 | 7,920 |
| Layout and component systemBuilds reusable composition, typography, image, table, navigation, hierarchy and variant rules. | Design-system architect | 36 | 3,600 | 15,840 |
| Task subtotal | 89 | 8,900 | 39,160 |
28CRE-30
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Production of up to 20 modulesCreates, prepares and checks the agreed masters and variants in supported output formats. | Production designer | 64 | 6,400 | 28,160 |
| Channel and language adaptationAdapts accepted masters to the approved channel and language conditions while preserving source meaning. | Content architect | 12 | 1,200 | 5,280 |
| 4 consolidated review gatesCoordinates decisions, records accepted corrections and controls their effect across dependent modules. | Creative production lead | 14 | 1,400 | 6,160 |
| Asset library, rights record and handoverOrganises sources, versions, formats, rights, owners, use rules, direct transfer and next review conditions. | Documentation architect | 8 | 800 | 3,520 |
| Task subtotal | 98 | 9,800 | 43,120 |
The complete ledger equals 82,280 PLN. The binding Poland price applies a recorded 20 PLN upward rounding.
29CRE-40
Complete direction, content, component and layout architecture, accepted asset family, rollout plan, rights register and ownership handover.
The organisation gains one implementation standard across the complete approved material scope.
Coherent publication, sales, launch, onboarding and later extension by named owners.
All modules, sources, rights, owners, technical outputs, use rules and transfer records are complete.
30CRE-40
Every claim, message, component and asset traces back to an accepted business or identity decision.
Thirty controlled units make workload, dependencies, change and acceptance visible.
Each source and contribution carries its owner, permission, licence condition and transfer status.
Handover assigns use, update, quality, publication and review responsibility.
31CRE-40
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, scope and production mandateConfirms business function, audiences, modules, channels, languages, sources, rights, owners, reviews and acceptance route. | Engagement architect | 6 | 600 | 2,640 |
| Source, rights and content admissionControls authority, version, use permission, evidence and gaps across supplied business, identity and content sources. | Information architect | 16 | 1,600 | 7,040 |
| Information and content systemStructures decisions, hierarchy, messages, claims, proof and calls to action across the approved material family. | Content architect | 26 | 2,600 | 11,440 |
| Art direction and creative criteriaCreates one visual direction derived from approved identity, audience experience and material function. | Creative director | 24 | 2,400 | 10,560 |
| Layout and component systemBuilds reusable composition, typography, image, table, navigation, hierarchy and variant rules. | Design-system architect | 44 | 4,400 | 19,360 |
| Task subtotal | 116 | 11,600 | 51,040 |
32CRE-40
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Production of up to 30 modulesCreates, prepares and checks the agreed masters and variants in supported output formats. | Production designer | 96 | 9,600 | 42,240 |
| Channel and language adaptationAdapts accepted masters to the approved channel and language conditions while preserving source meaning. | Content architect | 24 | 2,400 | 10,560 |
| Creative coordination and quality controlCoordinates approved contributors, dependencies, quality criteria, technical checks and release readiness. | Creative production lead | 18 | 1,800 | 7,920 |
| 5 consolidated review gatesCoordinates decisions, records accepted corrections and controls their effect across dependent modules. | Creative production lead | 14 | 1,400 | 6,160 |
| Asset library, rights record and handoverOrganises sources, versions, formats, rights, owners, use rules, direct transfer and next review conditions. | Documentation architect | 7 | 700 | 3,080 |
| Task subtotal | 159 | 15,900 | 69,960 |
The complete agency ledger equals both binding totals exactly. External provider prices and pass-through costs enter separately.
33CRE-50
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, scope and production mandateConfirms business function, audiences, modules, channels, languages, sources, rights, owners, reviews and acceptance route. | Engagement architect | 2 | 200 | 880 |
| Source, rights and content admissionControls authority, version, use permission, evidence and gaps across supplied business, identity and content sources. | Information architect | 4 | 400 | 1,760 |
| System and module reviewChecks up to twenty current modules against the accepted direction, source, content, technical and use standards. | Design-system architect | 8 | 800 | 3,520 |
| Up to four correction decisionsRecords priority, consequence, owner, correction boundary and acceptance evidence for each material decision. | Creative director | 6 | 600 | 2,640 |
| 1 consolidated review gateCoordinates decisions, records accepted corrections and controls their effect across dependent modules. | Creative production lead | 4 | 400 | 1,760 |
| Asset library, rights record and handoverOrganises sources, versions, formats, rights, owners, use rules, direct transfer and next review conditions. | Documentation architect | 2 | 200 | 880 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | +60 |
| Fixed product price | 26 | 2,600 | 11,500 |
34CRE-51
| TaskWhat the task does | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, scope and production mandateConfirms business function, audiences, modules, channels, languages, sources, rights, owners, reviews and acceptance route. | Engagement architect | 3 | 300 | 1,320 |
| Monthly module updatesUses the monthly capacity to update approved masters or variants within the accepted backlog. | Production designer | 8 | 800 | 3,520 |
| Content, component and dependency controlApplies accepted changes across dependent content, components and module relationships. | Design-system architect | 6 | 600 | 2,640 |
| 2 consolidated review gatesCoordinates decisions, records accepted corrections and controls their effect across dependent modules. | Creative production lead | 3 | 300 | 1,320 |
| Asset library, rights record and handoverOrganises sources, versions, formats, rights, owners, use rules, direct transfer and next review conditions. | Documentation architect | 2 | 200 | 880 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | +20 |
| Fixed product price | 22 | 2,200 | 9,700 |
35Bom Creation™
Modules, channels, languages, sources, rights, reviews and technical requirements determine the product price for every medium and configuration.
Master cover, contents, chapter, product, comparison, technical, evidence and contact modules, plus accepted variants.
Situation, value, method, product, price, evidence, process, responsibility and decision modules.
Page archetypes, sections, navigation, responsive states and handover specifications. Development remains a named line.
Master message and visual direction, channel variants, use sequence, owner, evidence and review condition.
36Bom Creation™
Controlled materialisation across the current documentation and product system.
↗02Connected brand, product, repository and selected visual-direction artefacts.
↗03Technical product information translated into a repeatable brochure family.
↗04Catalogue, labels, objects and designed interface routes within a connected choice architecture.
↗Evidence supports the recorded production mechanisms and artefacts. Commercial performance, adoption and return require their own current measurement records.
37Bom Creation™
Supplies the accepted perspective, decision and direction.
Supplies meaning, value, promise, language and visual-direction criteria.
Supplies approved offer, architecture, sources, decisions and dependencies.
Places accepted assets in the audience, sales, service and relationship route.
Assigns operating ownership, source, rhythm, quality and update responsibility.
38Bom Creation™
39Bom Creation™
Provide authorised sources, decision and acceptance owners, consolidated feedback, permissions and decisions within the agreed calendar.
Perform the accepted tasks, record sources and decisions, coordinate named work, protect quality and supply acceptance evidence.
The proposal and agreement record ownership, licence, credit, territory, duration, permitted use and third-party conditions for the selected transaction.
Time begins after the complete Start Gate. Late sources or decisions, accepted changes and external-provider dependencies update the recorded schedule.
The accepted proposal and agreement establish transaction-specific scope, price, tax, timetable, rights, responsibility and acceptance.
Bom Creation™
Name the material function. Confirm the source and rights gate. Count modules, channels and languages. Choose the smallest production system that can deliver an accepted and owned result.