Begin with the business question
Select the product from the decision that must become usable, rather than from a desired document name.
Current product edition · 2026
Bom Identity™
Bom Identity™ products and services
Identify what the organisation is, how it creates value, what the market verifies and which product depth the current decision requires.
02Bom Identity™
How to use this guide
Separate core from expression
The foundation and value model belong to Bom Identity™. Verbal and visual expression enter named transfer scopes and production routes.
Read scope, price and time together
Every amount follows named tasks and specialisations. Time starts after the Start Gate and depends on sources, review dates and accepted changes.
The accepted proposal and agreement establish the commitment for a specific transaction. Taxes and approved external costs follow those transaction conditions.
03Bom Identity™
Contents
04Bom Identity™
Choose the appropriate identification depth
The correct starting point requires diagnosis
Use Perspective Scan™ to identify the decision, evidence and proportionate product route.
One component or layer requires closure
Choose Compact according to the breadth of the question, sources, dependencies and decisions.
The organisation needs a developed identity core
Use Core for developed Brand Foundations and Business Model in one controlled source.
The core requires market verification
Use Verified to test assumptions and update the foundation and model before material investment.
The verified core moves into systems and materials
Use Strategic Pack for governance, AI-ready context and two selected transfer briefs.
05Bom Identity™
Buyer-persona fit
Buyer personas identify who carries the decision. They remain distinct from touchpoints, which identify where the need becomes visible.
P1
Founder at a threshold
Fit follows from decision breadth, mandate and the required verification depth.
↗P2Board or ownership team
Fit follows from decision breadth, mandate and the required verification depth.
↗P3Brand and marketing leader
Strong fit for Compact, verbal or visual transfer products.
↗P5Transformation sponsor
Fit follows from decision breadth, mandate and the required verification depth.
↗P6Product or offer owner
Strong fit for Compact, verbal or visual transfer products.
↗P7Specialist founder
Fit follows from decision breadth, mandate and the required verification depth.
↗06Bom Identity™
Touchpoint fit
Touchpoints C and D are the strongest direct Identity entries. F supports bounded microproducts. G and H qualify readiness and evidence.
07Bom Identity™
System responsibility and product boundary
System responsibility
- 01
Define the organisation foundation and standard of value.
- 02
Connect the brand foundation with the business and revenue model.
- 03
Verify assumptions through market evidence and update the core.
- 04
Record decisions, dependencies, owners and review conditions.
Separately scoped work
- 01
Visual identity design and asset production in Bom Creation™.
- 02
Website, campaign, content and software implementation.
- 03
Operating, marketing, development and expansion architecture in Bom Blueprint™.
- 04
Licensed research, external specialists, travel and added languages.
08Bom Identity™
The governing definition of Bom Identity™
Business and brand identification
Bom Identity™ defines what the organisation is, the value it creates, whom it serves, how the model carries that value and which assumptions withstand contact with the market.
Open · Bom Identity™ ↗
09Bom Identity™
Four accountability layers
Organisation foundation
Mission, vision, values, promise, ethos, relationship and quality standard.
Value model
Value proposition, offer, audiences, channels, revenue, pricing, resources and partners.
Market verification
Category, competitors, audiences, needs, standards, language, opportunities and risks.
Core update
Corrections to promise, offer, segmentation, positioning, pricing logic and value language.
10Bom Identity™
Product ladder
01
KT03
Perspective Scan™
650 EUR · 2,900 PLN
↓02BI-10-B
Compact · Basic
2,600 EUR · 11,500 PLN
↓03BI-10-M
Compact · Medium
4,800 EUR · 21,100 PLN
↓04BI-10-X
Compact · Max
6,800 EUR · 29,900 PLN
↓05BI-20
Bom Identity™ Core
8,400 EUR · 37,000 PLN
↓06BI-30
Bom Identity™ Verified
12,300 EUR · 54,100 PLN
↓07BI-40
Bom Identity™ Strategic Pack
14,900 EUR · 65,600 PLN
↓08BI-50
Bom Identity™ Review
2,600 EUR · 11,500 PLN
↓09BI-51
Bom Identity™ Stewardship
1,500 EUR · 6,600 PLN / month
↓11Bom Identity™
How every price is constructed
01task quantity × responsible-specialisation rate+02evidenced external specialist and pass-through costs+03approved adjustments and explicit market rounding
100 EUR / h
Agency reference rate for the work recorded in this guide.
440 PLN / hPoland-market reference rate before explicit rounding.
Every external specialist enters the quotation through a separate named task, accepted price and acceptance condition. Open · How every price is constructed ↗
12Bom Identity™
Qualified entry · Perspective Scan™
KT03
650 EUR2,900 PLN
Entry diagnosis. It establishes the perspective and recommended route. It does not substitute the selected Identity product.
- Scope
- One named situation, preparation, one diagnostic session, current and intended perspective, three decision shifts and one recommended route.
- Included result
- Recognised point of entry and a proportionate next product.
- Evidence
- Bom Dia Creation™ ↗
13Bom Identity™
Bom Identity™ Compact
Compact sells a bounded identification result. The level follows from the number of layers, sources, dependencies and decisions that must become one usable record.
BI-10-B
Compact · Basic
2,600 EUR · 11,500 PLN- Scope
- One named Identity component, up to 8 admitted sources and up to 3 Decision Cards.
- Included result
- Component record, decisions, dependencies, use condition and next route.
- Delivery target
- 8 business days · 26 h
BI-10-M
Compact · Medium
4,800 EUR · 21,100 PLN- Scope
- One complete layer: organisation foundation or value model, up to 15 sources and 6 Decision Cards.
- Included result
- Layer architecture, controlled source, dependency map, decision records and use instruction.
- Delivery target
- 12 to 15 business days · 48 h
BI-10-X
Compact · Max
6,800 EUR · 29,900 PLN- Scope
- A baseline of Brand Foundations and Business Model, up to 25 sources and 10 Decision Cards.
- Included result
- Two-layer Identity baseline, Source of Truth, assumption map, decisions and verification route.
- Delivery target
- 18 to 22 business days · 68 h
14Bom Identity™
Compact · Basic
BI-10-B
Compact · Basic
2,600 EUR · 11,500 PLN- Scope
- One named Identity component, up to 8 admitted sources and up to 3 Decision Cards.
- Included result
- Component record, decisions, dependencies, use condition and next route.
- Delivery target
- 8 business days · 26 h
Use
One foundation or value-model decision must be resolved and recorded.
Entry
One question, one decision owner, one acceptance owner and source access.
Calibration
One 60-minute live session is included.
Acceptance
The component, decisions, sources, dependencies, use condition and next route are complete.
15Bom Identity™
Basic · task and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and scope qualification | Business architect | 2 | 200 | 880 |
| Admission and conflict check for up to 8 sources | Business architect | 4 | 400 | 1,760 |
| Development of one named Identity component | Lead business architect | 8 | 800 | 3,520 |
| Up to three Decision Cards | Lead business architect | 6 | 600 | 2,640 |
| Dependencies and use condition | Documentation architect | 3 | 300 | 1,320 |
| Calibration, direct handover and next route | Lead business architect | 3 | 300 | 1,320 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | +60 |
| Fixed product price | 26 | 2,600 | 11,500 |
The 11,440 PLN task ledger receives an explicit 60 PLN market rounding. Production, implementation and added scope receive separate task lines.
16Bom Identity™
Compact · Medium
BI-10-M
Compact · Medium
4,800 EUR · 21,100 PLN- Scope
- One complete layer: organisation foundation or value model, up to 15 sources and 6 Decision Cards.
- Included result
- Layer architecture, controlled source, dependency map, decision records and use instruction.
- Delivery target
- 12 to 15 business days · 48 h
Foundation route
Mission, vision, values, promise, ethos, relationship and quality standard form one layer.
Value-model route
Value proposition, offer, audiences, channels, revenue, pricing, resources and partners form one layer.
Calibration
Two 60-minute sessions are included.
Decision route
Up to six Decision Cards preserve conclusion, evidence, consequences, owner and review trigger.
17Bom Identity™
Medium · task and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and scope qualification | Business architect | 3 | 300 | 1,320 |
| Admission and conflict check for up to 15 sources | Business architect | 6 | 600 | 2,640 |
| Development of one complete Identity layer | Lead business architect | 18 | 1,800 | 7,920 |
| Up to six Decision Cards | Lead business architect | 12 | 1,200 | 5,280 |
| Source of Truth and dependency map | Documentation architect | 5 | 500 | 2,200 |
| Two calibrations, update and handover | Lead business architect | 4 | 400 | 1,760 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | -20 |
| Fixed product price | 48 | 4,800 | 21,100 |
The 21,120 PLN task ledger receives an explicit 20 PLN downward rounding.
18Bom Identity™
Compact · Max
BI-10-X
Compact · Max
6,800 EUR · 29,900 PLN- Scope
- A baseline of Brand Foundations and Business Model, up to 25 sources and 10 Decision Cards.
- Included result
- Two-layer Identity baseline, Source of Truth, assumption map, decisions and verification route.
- Delivery target
- 18 to 22 business days · 68 h
Two-layer baseline
Brand Foundations and Business Model are connected at baseline depth.
Verification route
The assumption map identifies what requires market confirmation in Verified.
Calibration
Three 60-minute sessions are included.
Boundary
Developed depth and market verification begin in Core and Verified.
19Bom Identity™
Max · task and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and scope qualification | Business architect | 3 | 300 | 1,320 |
| Admission and conflict check for up to 25 sources | Business architect | 8 | 800 | 3,520 |
| Brand-foundation baseline | Lead business architect | 15 | 1,500 | 6,600 |
| Business-model and value baseline | Lead business architect | 17 | 1,700 | 7,480 |
| Up to ten Decision Cards | Lead business architect | 20 | 2,000 | 8,800 |
| Identity Source of Truth, calibration and handover | Documentation architect | 5 | 500 | 2,200 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | -20 |
| Fixed product price | 68 | 6,800 | 29,900 |
The 29,920 PLN task ledger receives an explicit 20 PLN downward rounding.
20Bom Identity™
Compare Compact levels
ScopeBasicMediumMax
Identity depthone componentone complete layertwo-layer baseline
Sources81525
Decision Cards3610
Live calibration1 × 602 × 603 × 60
Agency hours264868
Net price2,600 EUR4,800 EUR6,800 EUR
21Bom Identity™
Bom Identity™ Core
BI-20
37,000 PLN
Bom Identity™ Core
8,400 EUR37,000 PLN
- Scope
- Developed Brand Foundations and Business Model for one entity or approved business unit, up to 35 sources and 12 Decision Cards.
- Delivery target
- 5 to 6 weeks · 84 h
Core identifies the organisation and value model at developed depth. Market verification follows in Verified.
22Bom Identity™
Core · task and price record I
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate, mandate and scope architecture | Business architect | 3 | 300 | 1,320 |
| Admission and conflict control for up to 35 sources | Business architect | 8 | 800 | 3,520 |
| Develop Brand Foundations | Lead business architect | 18 | 1,800 | 7,920 |
| Develop Business Model and value architecture | Lead business architect | 22 | 2,200 | 9,680 |
| Task subtotal · part I | 51 | 5,100 | 22,440 |
Interim subtotal shown for the first four task lines. The complete fixed price appears on the following page.
23Bom Identity™
Core · task and price record II
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Up to twelve Decision Cards | Lead business architect | 24 | 2,400 | 10,560 |
| Identity Source of Truth and dependency architecture | Documentation architect | 5 | 500 | 2,200 |
| Four decision sessions, synthesis and handover | Lead business architect | 4 | 400 | 1,760 |
| Task subtotal · part II | 33 | 3,300 | 14,520 |
84 h · 8,400 EUR37,000 PLN
The complete task ledger equals 8,400 EUR and 36,960 PLN. The binding Poland price applies an explicit 40 PLN upward rounding.
24Bom Identity™
Bom Identity™ Verified
BI-30
Bom Identity™ Verified
12,300 EUR · 54,100 PLN- Scope
- Core plus bounded market verification of category, audiences, competitors, standards, language, risks and opportunities, up to 50 sources and 16 Decision Cards.
- Included result
- Verified core, evidence and hypothesis matrix, updated foundations and model, and keep, correct or develop decisions.
- Delivery target
- 7 to 9 weeks · 123 h
Verification question
Which foundation and model assumptions are supported, contradicted or still unresolved by current market evidence?
Evidence structure
Category, competitors, audiences, needs, standards, language, opportunities, risks and positioning potential.
Decision effect
Every material assumption receives a keep, correct, develop or evidence-required disposition.
Core update
Verified updates promise, offer, audience, pricing logic, positioning and value language in the governing source.
25Bom Identity™
Verified · verification and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Verification design and research questions | Market research strategist | 4 | 400 | 1,760 |
| Category, competitor and benchmark research | Market research strategist | 12 | 1,200 | 5,280 |
| Audience, need and market-language research | Market research strategist | 10 | 1,000 | 4,400 |
| Hypothesis and evidence synthesis | Lead business architect | 6 | 600 | 2,640 |
| Update foundations and model after verification | Lead business architect | 7 | 700 | 3,080 |
| Verified extension subtotal | 39 | 3,900 | 17,160 |
Core 8,400 EUR + 3,900 EUR12,300 EUR · 54,100 PLN
Verified adds 39 agency hours to the accepted Core. The combined PLN task value of 54,120 receives an explicit 20 PLN downward rounding.
26Bom Identity™
Bom Identity™ Strategic Pack
BI-40
Bom Identity™ Strategic Pack
14,900 EUR · 65,600 PLN- Scope
- Verified plus core update, governance standard, AI-ready context and two selected transfer briefs, up to 60 sources and 20 Decision Cards.
- Included result
- Verified Identity Source of Truth, correction map, use and update standard, AI-ready context and two system transfers.
- Delivery target
- 9 to 11 weeks · 149 h
Two selected transfers
Each brief identifies source decisions, recipient system, owner, boundary, required output and acceptance condition.
Governance
Roles, change triggers, decision records and review rhythm govern continued use.
AI-ready context
Definitions, sources, current decisions, language constraints and verification rules form a reusable context pack.
Implementation route
The executive synthesis orders priorities, dependencies, ownership and the next system decision.
27Bom Identity™
Strategic Pack · extension and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Two selected system transfer briefs | Lead business architect | 12 | 1,200 | 5,280 |
| Identity use and update standard | Documentation architect | 6 | 600 | 2,640 |
| AI-ready Identity context | Knowledge architect | 4 | 400 | 1,760 |
| Executive synthesis and implementation route | Lead business architect | 4 | 400 | 1,760 |
| Explicit Poland-market rounding | Commercial decision owner | 0 | 0 | +60 |
| Fixed product price | 26 | 2,600 | 11,500 |
Verified 12,300 EUR + 2,600 EUR14,900 EUR · 65,600 PLN
Strategic Pack adds 26 agency hours to Verified. The combined PLN task value of 65,560 receives an explicit 40 PLN upward rounding.
28Bom Identity™
Compare the complete Identity levels
ScopeBI-20BI-30BI-40
Foundation and value modeldevelopeddevelopeddeveloped
Market verificationseparate routeincludedincluded
Core updateat acceptanceafter evidenceafter evidence
Transfer briefs002
Governance and AI-ready contextseparateseparateincluded
Net price8,400 EUR12,300 EUR14,900 EUR
Bom Blueprint™ Business Architecture begins at 17,500 EUR for six developed segments. Choose it when operating, marketing, development or expansion architecture belongs to the same mandate. Open · Bom Blueprint™ ↗
29Bom Identity™
Microproducts and transfer products
01
KT04
Offer Architecture Pack
2,650 EUR · 11,700 PLN
↓02BN03
Offer Decision Card
650 / 1,250 / 2,150 EUR
↓03BN04
Price & Scope Logic
650 / 1,250 / 2,150 EUR
↓04BI-M01
Brand Foundation Decision Record
650 / 1,250 / 2,150 EUR
↓05BI-M02
Value Language & Promise Standard
950 / 1,650 / 2,750 EUR
↓06BI-M03
Verbal Identification Standard
from 3,600 EUR
↓07BI-M04
Visual Identification Direction Brief
from 3,200 EUR
↓KT04 structures one complete offer line through accepted value logic, package structure, price argumentation, three Decision Cards and an execution brief. BN03 and BN04 retain their approved Micro Strategy price family. BI-M02 uses the current Micro Product price family. BI-M03 and BI-M04 begin from their named starting configurations.
30Bom Identity™
Offer Decision Card
BN03
650 / 1,250 / 2,150 EUR2,900 / 5,500 / 9,500 PLN
- Scope
- One offer component and one to three decisions concerning value, audience, promise, boundary, level or argument.
- Included result
- Basic: one card. Medium: two linked cards and argument hierarchy. Max: three linked cards, value logic and communication route.
- Delivery target
- 5 / 8 / 12 business days from Start Gate.
31Bom Identity™
Price & Scope Logic
BN04
650 / 1,250 / 2,150 EUR2,900 / 5,500 / 9,500 PLN
- Scope
- One product or service, one primary market and one reconstructable relationship between value, scope, tasks and price.
- Included result
- Basic: one price-and-scope card. Medium: task structure and price explanation. Max: tier logic and quotation-ready configuration.
- Delivery target
- 5 / 8 / 12 business days from Start Gate.
32Bom Identity™
Brand Foundation Decision Record
BI-M01
650 / 1,250 / 2,150 EUR2,900 / 5,500 / 9,500 PLN
- Scope
- One question about mission, vision, values, promise, ethos, relationship or quality standard and up to three linked decisions.
- Included result
- Decision, source facts, criteria, consequences, owner, application and review condition recorded in the selected depth.
- Evidence
- HugMe ↗ · Bom Dia Creation™ ↗
33Bom Identity™
Value language, verbal and visual routes
BI-M02
Value Language & Promise Standard
950 / 1,650 / 2,750 EUR- Scope
- One audience, one primary use context and one to three connected language modules.
- Included result
- Value language, argument hierarchy, use examples and update responsibility.
- Delivery target
- 7 / 10 / 15 business days
BI-M03
Verbal Identification Standard
from 3,600 EUR · 15,900 PLN- Scope
- One brand, one primary development language and one agreed set of use situations.
- Included result
- Company Voice, Tone of Voice, vocabulary, argument rules, examples and implementation brief.
- Delivery target
- from 15 business days
BI-M04
Visual Identification Direction Brief
from 3,200 EUR · 14,100 PLN- Scope
- One brand, one direction, named applications and one agreed reference set.
- Included result
- Direction concept, criteria for image, colour, typography and composition, application map and Bom Creation™ gate.
- Delivery target
- from 12 business days
BI-M03 and BI-M04 require an accepted foundation gate. Design, copy production, implementation and asset families receive separate task ledgers.
34Bom Identity™
Identity governance
BI-50
Bom Identity™ Review
2,600 EUR · 11,500 PLN- Scope
- One accepted baseline, up to 20 change sources and up to 4 update decisions.
- Included result
- Change register, impact review, updated decisions, transfer list and next review date.
- Delivery target
- 8 business days · 26 h
BI-51
Bom Identity™ Stewardship
1,500 EUR · 6,600 PLN / month- Scope
- One monthly allocation of 15 agency hours, one change register, up to 4 decisions and two reviews.
- Included result
- Current changes, decisions, consequences, transfers and priority for the following month.
- Delivery target
- Monthly operating cycle
Review serves periodic or event-led control. Stewardship serves a recurring change rhythm after a baseline has been accepted.
35Bom Identity™
Applied evidence
HUG
HugMe
Brand foundations, positioning, language, visual direction and selected brand and product artefacts.
↗ORGBom Dia Creation™
Shared meaning, controlled sources, commercial records, decisions, releases and governance mechanisms.
↗PVPOLVALVE
Coherent technical-sales language and brand expression across a brochure family.
↗JWJednoWino
Brand language and application across catalogue, labels, objects and designed digital routes.
↗Each case supports only its published mechanism and claim boundary. Revenue, conversion, adoption and current-use claims require their own evidence records.
36Bom Identity™
Transfers to the system family
Bom Perspective™
Calibrates context, decision and point of entry.
Bom Blueprint™
Extends Identity into operating, marketing, development and expansion architecture.
Bom Creation™
Materialises accepted decisions in identity, assets, websites, campaigns and experiences.
Bom Flow™
Embeds value language and offer logic in client and user routes.
Bom Runtime™
Maintains ownership, review rhythm, operating records and current use.
Bom Identity™
Return to the system responsibility and methodological context.
37Bom Identity™
Code and source index
Personas and touchpoints
P1Founder at a threshold↗P2Board or ownership team↗P3Brand and marketing leader↗P5Transformation sponsor↗AFirst orientation↗BRecognised tension↗CArchitecture decision↗DScope and commercial construction↗Products and controls
KT03KT03↗BN03BN03↗BN04BN04↗BI-10BI-10↗BI-20BI-20↗BI-30BI-30↗BI-40BI-40↗BI-50BI-50↗38Bom Identity™
How to read a priced step
Definition
Names what the step is and the decision function it performs.
Input
Lists the admitted facts, sources, owners and constraints required to begin.
Work
States the analysis, design, synthesis or control performed by the named specialisation.
Result
Identifies the record or artefact included in price and its acceptance evidence.
Next gate
Names the condition that opens further work, transfer, review or production.
Price reading rule
Hours describe the agency work allocation. The agreed result and acceptance evidence define completion. A change to sources, entities, markets, languages, workshops, decision volume or production creates a visible scope and price decision.
39Bom Identity™
Responsibilities, timing and acceptance
Client responsibilities
- 01
Provide authorised sources, access, current facts and known constraints.
- 02
Appoint the decision owner, acceptance owner and required participants.
- 03
Review material on the agreed dates and record decisions through the stated route.
- 04
Confirm rights, confidentiality and permitted use of supplied materials.
Bom Dia Creation™
- 01
Qualify scope, sources, assumptions and dependencies before development.
- 02
Perform the named tasks through the responsible specialisations.
- 03
Record decisions, versions, transfers, change effects and acceptance evidence.
- 04
Deliver the accepted result and the next operating or system route.
The delivery clock starts when the Start Gate confirms scope, required access, decision ownership and the first review date. Accepted changes update the timetable and task ledger through a written change decision.
40Bom Identity™
Take the next commercial decision
Take the next commercial decision
Name the current decision, the organisation or business unit it affects, the evidence already available and the result that must become usable. Bom Dia Creation™ will qualify the proportionate Identity route.
Discuss the appropriate routeweare@bomdiacreation.com ↗Bom Dia Creation™ · PL · EN · PT · © 2026