Situation
Identify the event, tension or decision that activates the system.
BomFlow™
A flow system that guides the audience through orientation, choice, purchase and continued contact.
FLOW
01 / HOW TO USEBom Flow™ / FLOW
The playbook leads from the situation to transfer.
The document supports scope preparation, system accountability and verification of material completeness before the next layer assumes the work.
Entry contract
Confirm the source material, decision owner, people required for the process and stated outcome.
Accountability layers
Run each layer as a distinct analytical and operating function with its own outcome.
Transfer
Verify the artefacts, decision status, conditions for assuming the work and the system accountable for the next scope.
00 / CONTENTSBom Flow™ / FLOW
A map of functions, material and accountability.
Each layer remains distinct: it addresses a different type of decision, outcome and condition for further use.
02 / DEFINITION AND ROLEFLOW
Every touchpoint leads to the next meaningful movement.
Bom Flow™ structures information order, decision moments, transitions between media and the next movement after contact with the brand.
02.1 / OPERATING DEFINITIONBom Flow™ / FLOW
Content, product, website, conversation, checkout and onboarding form one decision route.
Bom Flow™ designs the movement of value in product sales and e-commerce, from first contact to post-purchase service.
The system operates across nine flow layers. Each layer is responsible for a different section of the client journey and can be implemented independently or as part of the complete scope, according to organisational maturity.
The design connects information, offer, evidence, decision, transaction, first use, service and return. Audience context moves through subsequent touchpoints with the decision.
03 / ENTRY CONDITIONSBom Flow™ / FLOW
The engagement contract defines the material, mandate and outcome.
The scope follows from the weight of the decision, organisational readiness and the quality of the source material.
Activation situations
- building or reviewing the brand website
- implementing a store, checkout or material system
- structuring the offer and points of entry
- designing the client experience and subsequent transitions
Input material
- offer architecture and business priorities
- assets and language from Bom Identity™ and Bom Creation™
- data, user behaviours and sales objectives
Engagement outcome
- a clear flow architecture
- defined points of entry, choice and transition
- a foundation for commerce, onboarding and automation implementation
04 / ENTRY SITUATIONSBom Flow™ / FLOW
The situation leads to a proportionate outcome.
Each situation indicates a different decision weight, source material and scope of system accountability.
The store is growing while the flow remains unstructured
Sales operate and require a shared client-journey design across the developing layers.
OUTCOMEA map of nine layers identifying the areas of greatest impact.
The product brand enters sales
The product is ready and the route from first contact to purchase requires design.
OUTCOMEA route design from value recognition to post-purchase service.
The decision occurs outside the offer
The audience compares elsewhere and encounters the brand material after deciding.
OUTCOMEA redesigned decision moment with evidence and information layers.
Post-purchase service operates case by case
Post-transaction contact depends on the individual and local knowledge of the client's situation.
OUTCOMEA standard for service, first use, continued relationship and client return.
05 / SYSTEM MODELBom Flow™ / FLOW
Accountability layers.
Each element retains its own analytical and operating function and transfers a defined outcome.
Entry
First contact establishes context and helps identify the appropriate starting point.
Choice
The offer, products, systems and entry routes form a clear decision map.
Action
The CTA, store, form, conversation and checkout lead to the next step.
Transfer
The brief, onboarding, delivery and continued work assume the decision context.
06 / FLOW LAYERSBom Flow™ / FLOW
Bom Flow™ layers.
The sequence structures the dependencies between source material, development, decision and further use.
Entry and orientation
First impression, navigation logic and recognition of the next step.
Choice architecture
The relationship between the system, material, case study and conversation.
Commerce
The store, checkout and transition from a small entry threshold into further collaboration.
Onboarding
The brief, conversation, implementation and continued relationship management after the decision.
07 / SCOPE OF RESPONSIBILITYBom Flow™ / FLOW
The scope defines the functions governed by the system.
The system boundary follows from the type of decision and the outcome to be assumed by the organisation or the next Bom Dia Creation™ layer.
Scope of work
- entry architecture and section order
- product-page and decision-point logic
- movement between systems, materials and conversation
- store, checkout and onboarding
- experience coherence across the complete route
Completeness conditions
- a clear flow architecture
- defined points of entry, choice and transition
- a foundation for commerce, onboarding and automation implementation
08 / ARTEFACTS AND DOCUMENTATIONBom Flow™ / FLOW
Every artefact retains a function in the wider architecture.
Bom Flow™ architecture
A map of the complete client journey with a function, owner and criterion for each section.
Point-of-entry map
A register of situations, traffic sources and places where the audience begins orientation.
Information and choice architecture
The sequence of content, options, evidence and conditions leading to a decision.
CTA and form logic
Action functions, scope of assumed context and conditions for transfer to the next stage.
Commerce flow
The flow of product, basket, payment, confirmation and exceptional-situation handling.
Onboarding path
Transfer of the decision into the brief, first use, service and continued relationship with the brand.
09 / QUALITY GATESBom Flow™ / FLOW
Completeness is confirmed across seven distinct layers.
The assessment covers value, source material, decision, dependencies, documentation, learning rhythm and readiness. Each layer retains its own criterion.
Value
The material identifies the value activated, protected or structured by the system and the mechanism leading to that value.
Source material
Sources, context and information status make the basis of the work and the scope of accepted findings traceable.
Decision
Every resolution has an owner, status, rationale, consequences and a defined point for reassessment.
Dependencies
The effect of the decision on other layers, systems, roles and materials is recorded before transfer.
09.2 / QUALITY GATESBom Flow™ / FLOW
Readiness follows from documentation, rhythm and conditions for assuming responsibility.
The final part of the assessment proceeds from the governing version through the update mechanism to an outcome ready for further use.
Documentation
The governing version has a defined location, name, owner, date and relationship to dependent materials.
Rhythm and learning
Reviews, quality signals and usage data guide updates to decisions and source material.
Readiness
Conditions for completeness, acceptance and assumption of responsibility confirm that the outcome is ready for further use.
09.3 / FUNCTION → EFFECTBom Flow™ / DESIGN
From each function to a concrete result.
Bom Flow™ turns content, offer and service conditions into one intelligible route from entry through choice, action and continued contact.
Entry
- Agency delivery
- Entry map connecting audience situations, touchpoints and the first useful information.
- Concrete effect
- The appropriate audience can recognise its situation and reach a proportionate route.
- Why it matters
- Early orientation determines the quality of later choice and commercial qualification.
- Bom Blueprint™ placement
- 05
- Further use
- Present the information and options required for an informed choice.
- Acceptance evidence
- Each entry names audience, situation, source, destination, owner and intended action.
Choice
- Agency delivery
- Information and offer architecture with comparison criteria, sequence and decision support.
- Concrete effect
- The audience can compare relevant options and understand the consequence of each route.
- Why it matters
- Transparent choice aligns client need, scope, readiness and commercial conditions.
- Further use
- Move the accepted choice into a conversation, form, proposal, checkout or contract route.
- Acceptance evidence
- Options, criteria, scope boundaries, prices and next actions remain visible and linked.
09.4 / FUNCTION → EFFECTBom Flow™ / DESIGN
Why the result matters and what it activates.
Each function ends with an accepted result, a stated business reason and a named route for further use.
Action
- Agency delivery
- CTA, form, conversation, proposal, checkout and payment logic for the selected route.
- Concrete effect
- An intention becomes a recorded commercial or service action with an owner and status.
- Why it matters
- A coherent action layer carries context from communication into the transaction.
- Bom Blueprint™ placement
- 04
- Further use
- Trigger the agreed onboarding, delivery or follow-up route.
- Acceptance evidence
- The event, selected scope, client data, consent, payment state and responsible owner are recorded.
Transfer
- Agency delivery
- Onboarding and continued-contact route carrying the accepted context into service delivery and later relationship.
- Concrete effect
- The client and responsible team enter delivery with the same scope, status, expectations and next action.
- Why it matters
- Continuity at the handover protects trust, delivery time and commercial accuracy.
- Further use
- Operate the accepted route in Bom Runtime™ and return evidence into the Learning Loop.
- Acceptance evidence
- Handover, onboarding status, responsibilities, dates, dependencies and follow-up triggers are accepted.
10 / ORGANISATIONAL OUTCOMESBom Flow™ / FLOW
Organisational capabilities after completing the system.
The outcome comprises the decision, ready-to-use material, maintenance conditions and the relationship with the next system accountability.
Clear orientation and an intelligible choice.
A coherent experience of the complete offer.
Logical transitions into conversation, action and purchase.
A foundation for e-commerce, data, onboarding and automation.
11 / NINE LAYERS CARRY VALUE THROUGH THE COMPLETE CLIENT JOURNEYBom Flow™ / FLOW
Nine layers carry value through the complete client journey.
The layers remain distinct analytical functions. Their connection makes it possible to trace where information originates, where the audience builds criteria, where the decision occurs and how the organisation assumes context after purchase.
Value recognition
Establishing what constitutes value for the audience and when it becomes clear.
First-contact point
The point of encounter with the offer and the information required for further movement.
Information route
A content sequence leading from need recognition to understanding scope and conditions.
Offer structure within the channel
The presentation of the offer in the store, on the website and in sales material.
Decision moment
Decision conditions: comparison, evidence, price, risk and information supporting choice.
Purchase and payment
The transaction flow with supporting information and exceptional-situation handling.
11.2 / NINE LAYERS CARRY VALUE THROUGH THE COMPLETE CLIENT JOURNEYBom Flow™ / FLOW
Nine layers carry value through the complete client journey.
The continuation retains the numbering and function of each layer.
First use
The start of the product or service with material guiding the audience through value activation.
Service and relationship
Post-purchase contact: questions, returns, support and the method for continued conversation.
Return and recommendation
Conditions for choosing again, continuing the relationship and recommending the brand to subsequent audiences.
12 / SYSTEM TRANSFERBom Flow™ / FLOW
Relationships with the other systems.
The transfer identifies the material passed forward, its status, function and conditions for assuming responsibility.
Bom Blueprint™
offer model and business priorities
→Bom Creation™
assets, copy and interface language
→Bom Runtime™
handoff, onboarding and service rules
→Bom Perspective™
recalibration based on data and contextual change
→13 / CONTEXT AND CONTINUITYBom Flow™ / FLOW
Route governance.
Every point of entry, CTA, form, purchase and onboarding receives a function within the user journey. Decision context moves forward with the audience.
END / Bom Flow™ / FLOWBom Dia Creation™
The point of entry follows from the current context.
The conversation calibrates the scope, decision owner, success criteria and implementation readiness.
weare@bomdiacreation.com ↗