Begin with the decision
Name what must become decidable. Product names follow from the required result and responsibility boundary.
Current product edition · 2026
Bom Perspective™
Bom Perspective™ products and services
Choose the perspective product from the decision the client must make. Follow its sources, work, price, acceptance and transfer into the next responsible system.
02Bom Perspective™
How to use this guide
Read the route from gate to transfer
Every route identifies its input, work, specialisation, artefact, acceptance evidence and next owner.
Read price with scope
Agency work uses the approved reference rate. External work and scope changes remain separate, visible and accepted lines.
The accepted proposal and agreement establish the commitment for the specific transaction. The product guide explains the route; the transaction record controls dates, tax, payment, external costs and accepted changes.
03Bom Perspective™
Contents
04Bom Perspective™
Choose from the client situation
One named challenge requires a focused conclusion before a wider scope is chosen.
What is the proportionate next step and what must be clarified before it begins?
The organisation is preparing a directional decision and needs to distinguish current and target perspective.
What perspective shift is required and which product or system should carry it forward?
One significant decision needs a controlled record.
Use one to three result units according to the selected level.
One area contains competing priorities.
Establish criteria, sequence, dependencies and a planning horizon.
A decision team works from several divergent views of the situation, goal or value.
Which perspective governs this decision, which differences remain material and which operating patterns should carry the accepted direction?
A brand needs to define the world from which it speaks, the client world and the perspective shift it intends to create.
Which relationship world should the brand establish, how should the client enter it and what perspective shift must later identity or creation carry?
An owner or decision team has a clear vision while decisions, responsibilities, rhythm and execution systems remain dispersed.
How should the vision become a governed perspective, decision system, operating patterns, ownership and a staged route into execution?
An accepted perspective or operating pattern requires review after a material market, team, offer, system or execution change.
Which elements remain current, which require correction and which trigger a new perspective or downstream-system route?
One business area requires evolution mapping.
Build two Wardley maps and a directional brief after facilitator confirmation.
05Bom Perspective™
Buyer-persona fit
The persona code identifies who carries the decision. It remains separate from the touchpoint, which identifies where the need becomes visible.
P1
Founder at a threshold
KT01, KT03, BN01, PER-30 and PER-40 when personal vision must become a governed route.
↗P2Board or ownership team
KT03, BN01, BN02, PER-20, KT06, PER-40 and PER-50 for shared authority and dependencies.
↗P3Brand and marketing leader
PER-20 and PER-30 when perspective must govern brand relation before expression and production.
↗P4Operations leader
BN02, PER-20, KT06, PER-40 and PER-50 where priorities, ownership and rhythm are material.
↗P5Transformation sponsor
The complete ladder may apply. Route depth follows mandate, evidence and implementation readiness.
↗P6Product or offer owner
KT03, BN01, BN02, KT06, PER-30 and PER-40 support a bounded decision before identity, architecture or creation.
↗P7Specialist founder
KT01, KT03, BN01 and PER-30 establish a proportionate route without forcing a full programme.
↗06Bom Perspective™
Touchpoint and readiness fit
Touchpoints A and B support entry. C to F define the decision and scope. G and H qualify readiness and evidence without replacing the persona model.
07Bom Perspective™
System responsibility and product boundary
Bom Perspective™ responsibility
- 01
Frame the situation, source context and people required for inquiry.
- 02
Diagnose current perspective and calibrate the intended direction.
- 03
Map decisions, criteria, dependencies, owners and patterns.
- 04
Route accepted results into the next responsible system.
Work with its own scope
- 01
Business architecture and multi-segment operating design in Bom Blueprint™.
- 02
Business and brand identification in Bom Identity™.
- 03
Material design and production in Bom Creation™.
- 04
Information movement and operating rhythm in Bom Flow™ and Bom Runtime™.
08Bom Perspective™
The six layers of perspective work
Source and context
Current perspective
Goal calibration
Desired state
Decision landscape
Patterns, routing and review
09Bom Perspective™
The complete product ladder
KT01
One named challenge requires a focused conclusion before a wider scope is chosen.
300 EURKT03The organisation is preparing a directional decision and needs to distinguish current and target perspective.
650 EURBN01One significant decision needs a controlled record.
650 / 1,250 / 2,150 EURBN02One area contains competing priorities.
650 / 1,250 / 2,150 EURPER-20A decision team works from several divergent views of the situation, goal or value.
4,200 EURPER-30A brand needs to define the world from which it speaks, the client world and the perspective shift it intends to create.
3,900 EURPER-40An owner or decision team has a clear vision while decisions, responsibilities, rhythm and execution systems remain dispersed.
9,500 EURPER-50An accepted perspective or operating pattern requires review after a material market, team, offer, system or execution change.
1,800 EURKT06One business area requires evolution mapping.
3,700 EUR10Bom Perspective™
How each price is constructed
100 EUR
Reference rate for work delivered by Bom Dia Creation™ as the agency
task×specialisation rate×effort+accepted external costs
Polish-market construction uses 440 PLN per agency hour before an explicit market adjustment. Each external specialist, purchased research item, trip, venue, licence, platform, production line, development task, translation or additional review remains separately named and accepted. Open ↗
11Bom Perspective™
Shared delivery path and Start Gate
- 01
Orientation
Name the situation, decision owner and proportionate route.
- 02
Start Gate
Confirm scope, sources, authority, capacity, commercial conditions and acceptance route.
- 03
Production
Perform named tasks through responsible specialisations and controlled sources.
- 04
Consolidated review
Review against the agreed criteria and record accepted corrections.
- 05
Acceptance and transfer
Record completion evidence, owner, next system and conditions for use or review.
12KT01
Call kalibracyjny · when it fits
300 EUR · 1,350 PLNKT01Booked after qualification and capacity confirmation
- Activating situation
- One named challenge requires a focused conclusion before a wider scope is chosen.
- Decision supported
- What is the proportionate next step and what must be clarified before it begins?
- Included result
- One ninety-minute conversation, written conclusion and one recommended route.
- Next responsible route
- Perspective Scan™ or another approved service justified by the conclusion.
13KT01
Call kalibracyjny · complete route
- Activating situation
- One named challenge requires a focused conclusion before a wider scope is chosen.
- Required input and authority
- One challenge, one responsible participant, a short context note and authority to discuss the matter.
- Decision supported
- What is the proportionate next step and what must be clarified before it begins?
- Included result
- One ninety-minute conversation, written conclusion and one recommended route.
- Separate scope
- Diagnosis, mapping, solution design and implementation receive separate scopes.
- Acceptance evidence
- The conclusion identifies the question, relevant facts, current uncertainty and one next route.
Price construction: thirty minutes of qualification and preparation, ninety minutes of live work and sixty minutes for the written conclusion and route. Three agency hours at 100 EUR. Poland: 1,320 PLN plus a visible 30 PLN market adjustment. Controlled source · KT01 ↗
14KT03
Perspective Scan™ · decision and result
650 EUR · 2,900 PLNKT035 business days from the complete Start Gate
- Activating situation
- The organisation is preparing a directional decision and needs to distinguish current and target perspective.
- Decision supported
- What perspective shift is required and which product or system should carry it forward?
- Included result
- Current Perspective Map™, target perspective, three decision shifts, one Decision Card and one recommended route.
- Next responsible route
- BN01, BN02, KT06, PER-20, PER-30, PER-40 or another approved system route.
15KT03
Perspective Scan™ · work and evidence
- 01
Preparation and source frame · 2 h
Qualifies one situation, reviews the standard material and records the diagnostic question. Engagement architect. Accepted gate record with the question, owner, scope, sources, confidentiality and review route.
- 02
Diagnostic and calibration session · 3 h
Examines current and target perspective, tension, assumptions, readiness and the decision horizon. Perspective facilitation. Session record and calibrated perspective question.
- 03
Perspective and route record · 3 h
Produces current and target perspective, three shifts, one Decision Card and one next route. Decision architect. Acceptance record, confirmed corrections and named next route.
The binding 650 EUR price derives from the approved co-created construction recorded in the Commercial Source of Truth. The product retains eight reference hours and a controlled commercial price. Poland: 2,900 PLN.
16KT03
Perspective Scan™ · boundary and next route
Required input and authority
One situation, one responsible participant, standard input material and authority to define the next route.
Acceptance evidence
The current and target perspectives, three shifts, open uncertainties and next route are recorded and accepted.
Separate scope
Market research, Wardley Mapping, implementation and system architecture receive separate scopes.
Next responsible route
BN01, BN02, KT06, PER-20, PER-30, PER-40 or another approved system route.
17BN01
Single Decision Architecture
650 / 1,250 / 2,150 EUR2,900 / 5,500 / 9,500 PLNBasic · Medium · Max
- Activating situation
- One significant decision requires a documented conclusion, criteria, dependencies and next route.
- Included result
- A Decision Card and, according to level, criteria matrix, dependency record, synthesis and implementation route.
- Acceptance evidence
- The record names the question, sources, conclusion, criteria, consequences, owner, boundary and next action.
18BN01
Single Decision Architecture · levels and price
Basic
650 EUR · 2,900 PLNOne result unit, up to four sources, one role, asynchronous clarification, one review, 5 business days.
Medium
1,250 EUR · 5,500 PLNTwo result units, up to eight sources, two roles, one 45-minute calibration, one review, 8 business days.
Max
2,150 EUR · 9,500 PLNThree linked result units, up to fifteen sources, three roles, two 60-minute calibrations or one 120-minute calibration, two reviews, 12 business days.
Additional result units, sources, roles, languages, revisions and external inputs create a change record or a new scope. Diagnosis of a wider situation routes to KT03. Open ↗
19BN02
Direction & Priority Map
650 / 1,250 / 2,150 EUR2,900 / 5,500 / 9,500 PLNBasic · Medium · Max
- Activating situation
- One business area contains competing priorities and requires an order of action for one horizon.
- Decision supported
- Which priorities come first, why, under which dependencies and with which next decisions?
- Included result
- Priority map and, according to level, dependency sequence, Decision Cards and a ninety-day operating route.
20BN02
Direction & Priority Map · levels and price
Basic
One priority result unit. 650 EUR or 2,900 PLN. Five business days.
Medium
Two linked result units and one calibration. 1,250 EUR or 5,500 PLN. Eight business days.
Max
Three linked units, up to fifteen sources and two reviews. 2,150 EUR or 9,500 PLN. Twelve business days.
Next responsible route
Evolution analysis routes to KT06. Multi-segment architecture routes to Bom Blueprint™.
21PER-20
Perspective Lab™ · team route
4,200 EUR · 18,500 PLNPER-2015 business days from the Start Gate and participant confirmation
- Activating situation
- A decision team works from several divergent views of the situation, goal or value.
- Decision supported
- Which perspective governs this decision, which differences remain material and which operating patterns should carry the accepted direction?
- Included result
- Team-perspective map, governing perspective, Decision Landscape™, three to five operating patterns, responsibility record, acceptance record and one transfer brief.
- Next responsible route
- PER-40, Bom Blueprint™, Bom Identity™, Bom Flow™ or Bom Runtime™, according to the accepted transfer condition.
22PER-20
Perspective Lab™ · task and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and team-scope qualification | Engagement architect | 3 | 300 | 1,320 |
| Perspective-source admission | Information governance architect | 4 | 400 | 1,760 |
| Perspective Lab™ workshop | Perspective facilitation | 8 | 800 | 3,520 |
| Team-perspective synthesis | Perspective architect | 10 | 1,000 | 4,400 |
| Decision landscape and operating patterns | Decision and pattern architect | 10 | 1,000 | 4,400 |
| Review and direct system transfer | Strategic review and transfer | 7 | 700 | 3,080 |
| Explicit Poland-market adjustment | Commercial pricing governance | 0 | 0 | 20 |
| Binding product price | 42 | 4,200 | 18,500 |
The visible 20 PLN adjustment reconciles the 18,480 PLN task total with the binding Polish-market price of 18,500 PLN.
23PER-20
Perspective Lab™ · acceptance and transfer
Required input and authority
One named decision or change, one authorised owner, up to eight participants, up to twenty admitted sources and confirmed workshop capacity.
Acceptance evidence
The named decision has one governing perspective, mapped dependencies, accepted patterns, responsible owners and one transfer route.
Separate scope
Mediation, therapy, role reorganisation, change implementation and communication production receive separate scopes.
Next responsible route
PER-40, Bom Blueprint™, Bom Identity™, Bom Flow™ or Bom Runtime™, according to the accepted transfer condition.
24KT06
Wardley Mapping Workshop · use condition
3,700 EUR16,300 PLNFacilitator-capacity gate
- Activating situation
- A decision team needs to see the components of one business area, their dependencies and evolutionary movement.
- Required input and authority
- One decision team, one named area, source material, decision authority and confirmed facilitator capacity.
- Included result
- Two Wardley maps, synthesis of implications, readiness state, review records and a directional execution brief.
25KT06
Wardley Mapping Workshop · working route
- 01
Preparation and mapping question
Frames the user need, value chain, area boundary, source set and mapping question. Engagement architect. Accepted gate record with the question, owner, scope, sources, confidentiality and review route.
- 02
Workshop day
Builds the current map and a second directional or option map with the decision team. Perspective facilitation. Two working maps with recorded assumptions.
- 03
Synthesis and readiness
Records implications, constraints, movement, unresolved evidence and readiness conditions. Perspective architect. Implication synthesis and readiness record.
- 04
Directional brief and final review
Converts accepted map implications into decisions, owners and one execution route. Strategic review and transfer. Acceptance record, confirmed corrections and named next route.
26KT06
Wardley Mapping Workshop · price and transfer
Price authority
The binding fixed price is 3,700 EUR net or 16,300 PLN net. It covers preparation, one workshop day, two maps, synthesis, readiness, two reviews and a directional brief.
Separate scope
Travel, accommodation, venue, catering, additional areas, implementation and specialist research enter through separate accepted lines. The service opens only after facilitator confirmation.
27PER-30
World of Brand Map™ · client route
PER-30
17,200 PLN
World of Brand Map™
3,900 EUR17,200 PLN
- Activating situation
- A brand needs to define the world from which it speaks, the client world and the perspective shift it intends to create.
- Included result
- World of Brand Map™, client-world map, intended perspective shift, relationship and value principles, implication matrix, acceptance record and one transfer brief.
28PER-30
World of Brand Map™ · tasks, price and transfer
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate and brand-world boundary | Engagement architect | 3 | 300 | 1,320 |
| Source and context admission | Information governance architect | 5 | 500 | 2,200 |
| Perspective calibration | Perspective facilitation | 4 | 400 | 1,760 |
| World of Brand Map™ architecture | Perspective and brand-world architect | 12 | 1,200 | 5,280 |
| Value, relationship and experience implications | Lead strategic architect | 8 | 800 | 3,520 |
| Review and transfer brief | Strategic review and transfer | 7 | 700 | 3,080 |
| Explicit Poland-market adjustment | Commercial pricing governance | 0 | 0 | 40 |
| Binding product price | 39 | 3,900 | 17,200 |
The price covers the map and its direct transfer brief. Identity development, verbal or visual design and production begin only through a separately accepted route. Open · HugMe ↗
29PER-40
Vision → System™ · programme decision
9,500 EUR · 41,800 PLNPER-40Four to six weeks from the Start Gate
- Activating situation
- An owner or decision team has a clear vision while decisions, responsibilities, rhythm and execution systems remain dispersed.
- Decision supported
- How should the vision become a governed perspective, decision system, operating patterns, ownership and a staged route into execution?
- Included result
- Current Perspective Map™, target perspective, Vision → System Map™, Decision Landscape™, up to twelve Decision Cards, three to five operating patterns, ownership map, up to two transfer briefs and a ninety-day activation route.
- Next responsible route
- Bom Blueprint™, Bom Identity™, Bom Flow™ or Bom Runtime™, according to each accepted transfer brief.
30PER-40
Vision → System™ · entry and diagnosis
- 01
Start Gate mandate and programme boundary · 5 h
Confirms direction, authority, transfer limit, owners, source plan, reviews and working conditions. Engagement architect. Accepted gate record with the question, owner, scope, sources, confidentiality and review route.
- 02
Source admission and conflict control · 10 h
Admits up to forty sources and records authority, versions, conflicts, missing evidence and interview needs. Information governance architect. Controlled source register with authority, status, gaps and conflicts.
- 03
Current-perspective diagnosis · 15 h
Analyses language, assumptions, tensions, decision patterns and operating evidence across the approved unit. Perspective architect. Current Perspective Map™ and working hypotheses.
These steps establish the admissible reality. They prevent the programme from treating every statement as equally authoritative and every aspiration as an accepted direction.
31PER-40
Vision → System™ · decisions and patterns
- 01
Desired-perspective architecture · 12 h
Defines target reality, value condition, horizon, responsibilities and dependent changes. Lead strategic architect. Accepted target perspective and Vision → System Map™ base.
- 02
Decision Landscape™ · 13 h
Structures up to twelve decisions with criteria, dependencies, owners, consequences and review conditions. Decision architect. Decision Landscape™ and up to twelve Decision Cards.
- 03
Operating-pattern architecture · 20 h
Develops three to five patterns connecting perspective with principles, behaviours, ownership, rhythms and quality signals. Decision and pattern architect. Three to five accepted pattern records.
- 04
System routing and transfer architecture · 12 h
Selects up to two systems and prepares source, decision, owner, boundary, readiness and acceptance conditions for each. System architecture and transfer. Up to two accepted system-transfer briefs.
32PER-40
Vision → System™ · task and price record
| Task | Responsible specialisation | Hours | EUR | PLN · Poland |
|---|---|---|---|---|
| Start Gate mandate and programme boundary | Engagement architect | 5 | 500 | 2,200 |
| Source admission and conflict control | Information governance architect | 10 | 1,000 | 4,400 |
| Current-perspective diagnosis | Perspective architect | 15 | 1,500 | 6,600 |
| Desired-perspective architecture | Lead strategic architect | 12 | 1,200 | 5,280 |
| Decision Landscape™ | Decision architect | 13 | 1,300 | 5,720 |
| Operating-pattern architecture | Decision and pattern architect | 20 | 2,000 | 8,800 |
| System routing and transfer architecture | System architecture and transfer | 12 | 1,200 | 5,280 |
| Four calibrations, final review and synthesis | Lead strategic architect | 8 | 800 | 3,520 |
| Binding product price | 95 | 9,500 | 41,800 |
The 9,500 EUR construction equals ninety-five agency hours at the approved rate. The Polish-market price is the exact 41,800 PLN construction at 440 PLN per hour.
33PER-40
Vision → System™ · acceptance and transfer
Required input and authority
One organisation or approved unit, one direction, one authorised decision owner, up to forty sources, up to twelve decisions, up to two system transfers and confirmed programme capacity.
Acceptance evidence
The vision is translated into accepted decisions, patterns, owners, two or fewer transfers and a ninety-day activation sequence.
Separate scope
Full six-segment architecture, design, technical implementation, production, purchased research and external specialist work receive separate scopes.
Next responsible route
Bom Blueprint™, Bom Identity™, Bom Flow™ or Bom Runtime™, according to each accepted transfer brief.
PER-40 is a Limited route because the decision load and owner involvement require confirmed programme capacity before contract. The limit protects delivery quality and the client's decision calendar.
34PER-50
Perspective Review™ · recalibration route
1,800 EUR · 8,000 PLNPER-508 business days from the Review Gate
- Activating situation
- An accepted perspective or operating pattern requires review after a material market, team, offer, system or execution change.
- Decision supported
- Which elements remain current, which require correction and which trigger a new perspective or downstream-system route?
- Included result
- Signal register, drift diagnosis, up to four updated Decision Cards, affected pattern updates, acceptance record, next review date and transfer route.
- Next responsible route
- A further Perspective Review™, PER-40 or the Bom Dia Creation™ system responsible for the accepted change.
- 01
Review Gate and change-period definition · 2 h
Confirms the baseline, trigger, period, owners and decision boundary. Engagement architect. Accepted gate record with the question, owner, scope, sources, confidentiality and review route.
- 02
Change-source admission · 3 h
Admits up to twelve new sources and records status, authority, period and baseline relevance. Information governance architect. Controlled source register with authority, status, gaps and conflicts.
- 03
Perspective-drift diagnosis · 4 h
Compares the accepted perspective and patterns with current signals, behaviour and operating evidence. Perspective architect. Perspective-drift report.
- 04
Decision and pattern update · 5 h
Records up to four decisions and updates affected patterns, conditions, owners and review triggers. Decision and pattern architect. Up to four updated Decision Cards and pattern records.
- 05
Review acceptance and transfer · 4 h
Runs one ninety-minute review and records the responsible next-system route. Strategic review and transfer. Acceptance record, confirmed corrections and named next route.
35PER-INT-01
Perspective Pattern Library™ · internal method
Perspective Pattern Library™
Internal methodological and quality-control infrastructure recording verified relations between perspective, decision, behaviour, rhythm and use conditions.
Client access
The client receives the records created for the accepted scope. The library as a whole remains internal know-how used to maintain quality, source boundaries and responsible reuse.
PER-INT-01 has no public price and creates no standalone seller route.
36Bom Perspective™
Compare all commercial routes
RouteDecision unitPrice from
KT01One challenge and one next step300 EUR
KT03One situation and perspective shift650 EUR
BN01One bounded decision650 EUR
BN02One area and one priority horizon650 EUR
PER-20One team and one decision or change4,200 EUR
KT06One area mapped for evolution3,700 EUR
PER-30One brand relationship world3,900 EUR
PER-40One vision translated into up to two system routes9,500 EUR
PER-50One accepted baseline under review1,800 EUR
37Bom Perspective™
Applied evidence and claim boundary
Applied evidence
Bom Dia Creation™
Internal longitudinal evidence for method, architecture and controlled review.
↗Applied evidenceHugMe
Partial applied evidence for brand-world, narrative and selected artefacts.
↗Applied evidencePOLVALVE
Item-specific evidence for selected perspective mechanisms.
↗Evidence supports the named mechanism or artefact within its recorded boundary. It does not establish future revenue, adoption, market performance or downstream implementation effects.
38Bom Perspective™
Transfers to the system family
Bom Identity™
Receives accepted identity, value, relationship and expression questions.
↗Bom Blueprint™Receives architecture, dependency, segment and governance questions.
↗Bom Creation™Receives approved materialisation and production briefs.
↗Bom Flow™Receives approved information movement and touchpoint routes.
↗Bom Runtime™Receives accepted ownership, rhythm, onboarding and review conditions.
↗A transfer brief names the accepted source, decision, owner, result boundary, readiness, acceptance evidence and next review condition. It carries context; it does not silently expand the original scope.
39Bom Perspective™
Codes, sources, timing and acceptance
P1-P7
Buyer persona codes
↗A-FTouchpoint codes
↗G-HReadiness and evidence overlays
↗KT / BN / PERService and product identifiers
↗PRBinding EUR price record
↗PR-PLBinding Polish-market price record
↗DCI-047Owner decision approving the Perspective product family
↗X / PERShared and Perspective mechanism codes
↗Delivery time begins after the complete gate recorded for the route. Acceptance follows the named evidence. Any change affecting result units, sources, roles, languages, revisions, systems, external costs or timing receives a visible change record.
Bom Perspective™
Take the next commercial decision
Name the decision. Confirm the gate. Choose the smallest route that can produce an accepted result and a responsible transfer.